EverythingEtsy.com |
| Sell on Etsy {and nowhere else?} Posted: 18 Feb 2011 02:55 PM PST 
The first and most important reason I think that is because of the Etsy brand. If you make a great product and take great pictures and put them on Etsy today, then your “store” will look just as good as the store down the block that’s been there forever. In fact, it will look the same. I think that’s good for you as a start-up. As the Internet grows, I think it’s going to get tougher for independent websites to differentiate themselves and get sales. People like to buy where they’ve bought before. When they have made one successful purchase on Etsy, no matter who the seller is, they become confident in purchasing ON Etsy.com. This is a huge hurdle for new websites that you don’t have to deal with selling on Etsy. So, reason number one… The Etsy Brand. Other reasons include ease of use, reasonably low cost, good (and sometimes instant) presence in search results, and a great community of like minded people in one place. Not to mention the gravitational pull of a site so huge. You just get lots of people there. Did I already use reason number one? {I’m thinking about “simplicity“} Sure, there are circumstances when you’ll want to branch out and build your own site on your own domain. For example, I just opened up a felt shop on my own domain {shameless plug}. It seems much nicer to me to be able to sell $2.00 sheets of felt without paying 10% for listing the item (.20 listing fee) every time it sells and I want to be able to sell downloadable felt patterns automatically without having to physically send an email. No doubt, there are times when you want to sell in more than one place, or not sell on Etsy at all. It’s not perfect for every single circumstance. But, often, selling on Etsy is the perfect solution. What do you think? Is “putting all your eggs in the Etsy basket” a bad idea? Is the Etsy brand still on the upswing? We’ve got a one questions poll here, and would love your opinion. And let’s not stop there. Let’s talk about it in the comments. Feel free to speak your mind! Note: There is a poll embedded within this post, please visit the site to participate in this post's poll.
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Selling on Etsy and only on Etsy? I think it’s entirely “smart thinking” for a new company to form with the idea that they will only sell on Etsy. Forever.| You are subscribed to email updates from EverythingEtsy.com To stop receiving these emails, you may unsubscribe now. | Email delivery powered by Google |
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