Etsy Shop SEO Mastery – 6 Ways to Be a People Pleaser |
Etsy Shop SEO Mastery – 6 Ways to Be a People Pleaser Posted: 23 Aug 2011 06:33 AM PDT Have you ever tried to make everyone happy at the same time? The kids and the husband; the boss and the customer; the shoe collection and the bank balance! Etsy Shop SEO is just like that, except that it’s actually possible and not all that hard to do. Please the Robot and the HumanSEO is all about pleasing the “bots” that search engines send out to crawl and index the Internet. These are completely emotionless strings of computer code. Nothing more than a program and no more human than my toaster. What goes in, is what comes out, just not always exactly the way you want it. Key considerations in pleasing bots:
For a good introduction, see our Basic Etsy Shop SEO Video (click here) People PleasingIt’s smart business to please the bots, because they have the power to send lots of people to your shop. Read that again… lots of people to your shop. People do the buying so it’s really not a good idea to forget them when doing your listings. Believe it or not, it’s really not that tough to please the people, without confusing the bots. Here are a six simple tips:
The bottom line is to remember that you have two “customers” to please when you’re writing your item title and descriptions. The bots, which are only interested in keywords and non-emotional stuff, and people who care about things like feelings and free shipping! The easiest way to remember this is to write your title in the same order you envision the sale really happening. Make the bots happy first and they will send people. Then be a people pleaser! |
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