Mini Angels: Etsy Selling Strategy {Listing in Groups}

Thursday, August 25, 2011

Etsy Selling Strategy {Listing in Groups}

Posted: 24 Aug 2011 10:01 PM PDT

The Entire Recently Listed Section at the top of this page is all one shop!

Stop the presses. Gasp. I was wrong! (Actually it happens all the time, but don’t tell Tim.)

Last week we were talking about the new Etsy Search results and how they could/would impact sales. I made the comment that renewing your listings was “done”, over, yesterday’s news.

(Read that post and comment discussion here.)

Grouped Listings Can Dominate Search Results Pages

The very top of the Etsy search results includes recently listed items, but I didn’t consider that very useful because it was only four items and I figured the chances of appearing there were too slim to be worth the effort.

Maybe I was wrong. Keeping in mind that those four items are based on the same search query but only searching new listings, the chances might be better than I thought.

And then look at what can happen if you renew the listings on a group of items one after another (you can renew multiple listings simultaneously). The photo at the top shows that it’s possible for your shop to own the entire top row on the results page.

That can’t be a bad thing! Is it worth the effort and cost? I’m not sure…

What are your thoughts?

~Kim